As a Specialist Morocco Travel Consultant, I (Liz Williams) set up ‘Authentic Morocco Limited’ in the UK to offer the kind of tours that I had enjoyed for many years as an independent traveller.
To retain local control of the business I have subsequently set up ‘Authentic Journeys Morocco Sarl’, a Moroccan tour operator that is registered with the Moroccan Ministry of Tourism and has an office in Marrakech so that we are on-hand should you ever want to contact us. Other than myself all employees are Moroccan.
Raised in Kenya on the shores of Lake Victoria, where my father worked, I returned to the UK and soon realized that Africa was just a 3 hours’ flight away. And so it was that I discovered Morocco in 1986 when I hired a car and travelled, with a guide book and map, around a country that was reminiscent of the East African coastal towns that had always intrigued me as a child. I was hooked and, to this day, I remain moved by the hospitality shown to me and fascinated by the culture and traditions of Morocco's nomadic people.
My personal favourite highlights of Morocco have to include the dramatic and contrasting landscapes from the High Atlas to the Sahara, the alleyways of Fes, camel trekking in the Sahara dunes of the Erg Chigaga sand sea and sleeping in a nomad tent under the stars, wandering through Berber village souks and visiting the nomadic people in the High Atlas or the Sahara. I have been privileged to spend time with an extended family of desert nomads from the Ait Atta Berber tribe and witness their traditional culture and lifestyle.
I have no hesitation in recommending Morocco as a holiday destination that is suitable for everyone, including families, and look forward to sharing with you some of the highlights of a country that I have come to love and a people whose traditions I have grown to respect.
In support of my personal commitment to promoting low impact tourism I am a founder member of the Children of the Sahara Foundation - a 501(c)3 not-for-profit charity that helps improve the lives of the nomadic children of the Sahara while supporting the culture and heritage of the Berbers who refer to themselves as Amazigh, which means ’free men’.
Authentic Morocco UK Limited and Authentic Journeys Morocco SARL