Authentic Morocco Ltd is an independent Tour Operator offering private Morocco Tours that travel at your own pace to explore an exotic kingdom of Imperial cities, mountains, desert dunes and rose-filled valleys. The company, privately owned by Liz Williams who handles all bookings, is fully insured and bonded for your protection in line with EU Requirements. Our office is in Marrakech and all staff, other than Liz, are Moroccan. We operate locally as an authorized ‘Agence du Voyage’ (DMC) that is registered and bonded with the Ministry of Tourism in Rabat.
Private Morocco tours, tailor-made to make the best of the time you have, are suitable for singles, couples, friends, small group tours, independent travelers, women travelling alone, student tours, families with children and halal holidays. We also organise company or corporate events in addition to social projects including the planting of 500 trees in the High Atlas as a team-building exercise for an international company.
Browse our Suggested Itineraries for tour ideas from Casablanca, Marrakech, Fes, Tangiers and elsewhere on request – we can pick you up in one location and drop you off in another i.e. Marrakech to Fes, Fes to Marrakech etc. Our tailor-made tour itineraries include Imperial Cities, Atlas mountains, Berber villages, coastal towns and the Sahara. Activities include hiking or day walks, camel trekking and cookery lessons. Accommodations range from nice budget to high end luxury riads, boutique hotels and deep desert or luxury desert camp in Erg Chebbi.
We are committed to promoting low impact tourism – supporting the local economy whilst retaining respect for traditional customs and way of life. Our Policy is to employ local drivers and guides who are part of their traditional community, thus providing a sustainable income whilst protecting an established way of life. Liz Williams is a founding member of the Children of the Sahara Foundation.
In 2014 we helped co-ordinate a trip to Morocco for Central Yorkshire Scout County. The Scout County exists to actively engage and support young people in their personal development through the values of Integrity, Respect, Care, Belief and Co-operation. In conjunction with the Hannan School Project, a group of young people had the opportunity to share in the diversity of Morocco at a very local level. Thirty-six boys and girls, all Scouts aged from 15yrs to 18yrs, shared experiences with the Berber community of El Borj as they undertook preparatory construction work for the school and taught first aid and IT skills to local teachers. By spending time at El Borj they were able to widen and share their understanding and appreciation of cultural differences, enabling them to make a positive contribution to society.
”Thank you so much for organizing the superb trip. Everything was perfect, from the exotic Riads/Ksars, amazing desert camp, the camel named Jimi Hendrix, tea with a Nomad family, the beauty of the Moroccan countryside, the olives, tajines, Kasbahs, Fes, tea with a Berber family in their home, the crazy road to Marrakech, Marrakech!, lost in the medina, hammam bath, glorious sunsets, spectacular views, many laughs over language barriers and fun with the wonderful Moroccan people. My list goes on. However I cannot leave out our fabulous guide Mohammed who was simply the best. Very patient and accommodating, knowledgable, kind, friendly, always on time and always there for us. And Said, our driver, was excellent as well, those roads were sometimes rather crazy, he was very cautious and I never felt uneasy (I am not good on mountain roads!). I miss them (not the roads). Needless to say we had the trip of a lifetime!”